A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19

Research output: Contribution to journalArticlepeer-review

Abstract

© 2020 Elsevier Ltd This study aims to identify how behavioral intentions are formed in the context of drone food delivery services using the moderating role before and after the outbreak of COVID-19. A conceptual model including eight hypotheses was developed and tested based on the data of two consumer samples, one collected before and the other after the outbreak of COVID-19. The data analysis results showed that perceived innovativeness positively affects attitude. In addition, the attitude, the subjective norm, and perceived behavioral control have a positive influence on behavioral intentions. Lastly, the outbreak of COVID-19 played a moderating role in the relationship between the attitude and behavioral intentions.
Original languageEnglish
JournalInternational Journal of Hospitality Management
Volume93
DOIs
StatePublished - 1 Feb 2021

Fingerprint Dive into the research topics of 'A change of perceived innovativeness for contactless food delivery services using drones after the outbreak of COVID-19'. Together they form a unique fingerprint.

Cite this