“Immune Boosting” in the time of COVID: selling immunity on Instagram

  • Darren N. Wagner (Contributor)
  • Alessandro R. Marcon (Contributor)
  • Timothy Caulfield (Contributor)



Abstract “Immune boosting” is a trending topic during the COVID-19 pandemic. The concept of “immune boosting” is scientifically misleading and often used to market unproven products and therapies. This paper presents an analysis of popular immune-boosting posts from Instagram. Of the sampled posts, all promoted “immune boosting” as beneficial, nearly all involved commercial interests, and many used scientific and medical rhetoric in their messaging.
Date made available1 Jan 2020
PublisherFigshare - Springer

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